Digital marketing is a huge thing in today’s business. Big and small businesses are taking advantage of this approach in reaching out to potential customers on the internet through different means. Here, we compiled 15 tips you should consider in increasing your brand’s visibility with digital marketing.
- Consider Your Audience Persona
Digital marketing can be an excellent way to connect with your audience, but it isn’t always the best strategy for everyone. Before you dive right into it, consider who you’re trying to reach, where they will be receiving information and how best to connect with them. There’s often a gap between what you think your audience wants and what they actually want.
- Do Your Own Research
Digital marketing is not a new concept, but the applications and uses of it are. If you are going to sink good marketing money into Digital, then make sure you understand how people want to experience marketing. The idea is to give the consumer enough content so they can picture themselves a part of your brand. Facebook Live, Snapchat ads, 360 and dynamic content are just a few examples.
3. Make It Worth Sharing
If you are thinking about investing in Digital marketing, make sure to create strong impressions, interactive experiences and emotional connections between your brand and your consumers. Improving your credibility and influence can give you a great opportunity to showcase why your brand is unique and recognizable. Doing this will lead to people wanting to share your brand.
4.Put Your Customers First
The effects of Digital marketing reach well beyond the experience — the goal is to build brand advocates. For that reason, we need to put the audience first but also keep it on the brand. Think like your audience and picture how best they will want a brand like yours to be represented. Having a simple brand message highlighting your competitive advantage could help you stay on target. The experience should be relevant to your audience, memorable, newsworthy and worth sharing.
5.Take Educated Risks
Don’t just pull the trigger on Digital marketing endeavors. It’s easy to get excited with ideas and concepts, but be sure to think through advantages and pitfalls. Test a small audience and then evaluate their response. Digital marketing should directly engage consumers, but be genuinely educated about your consumer first so the experience doesn’t backfire and damage your brand.
6. Share Precious Moments
If you do invest in Digital marketing, be sure to share user-generated posts and videos you take at a brand-sponsored event to share over social media and on your blog. If your event is truly memorable, people will be much more likely to show up to the next event. It also gives you a chance to humanize your brand and convert brand advocates into loyal brand ambassadors.
7.Don’t Wait To Make Meaningful Connections
Digital marketing has been rapidly growing, and more and more companies are investing. Don’t wait to get started, but do wait to launch until you have a clear objective with results you want to achieve. Digital marketing is extremely successful when brands make meaningful connections and have a clear objective.
8. Make It Playful
As a digital agency that builds custom games to drive digital marketing for our clients, we focus on making the experience as engaging and fun as possible for the end user. Make it clear what the incentives are, add surprise bells and whistles that are slowly uncovered, and allow them to connect with other users. Ultimately, the experience should be built in such a way that it sells itself.
9. Be Bold
When it comes to Digital marketing, the only goal is to be remembered. For brands, this means that the concept of the campaign is more important than anything else. To be successful, Digital marketing campaigns need to be built in such a way that it delights, shocks or surprises the end audience first — and then, provide them the tools to share it with the world. Be bold, make it fun.
10. Extend The Life And Expand The Audience
Digital marketing can be creative and amazing but No activation should be greenlit without an extensive digital lead in, far-reaching strategy for owned content generation and user-generated content, and a distribution plan to ensure that millions of people have the opportunity to experience the magic.
11. Design With Instagram In Mind
You can design an amazing experience, but if there is not a spot for someone to take an Instagram photo, then it won’t be shared online. Look at the Museum of Ice Cream. The full experience is made for Instagram, and that is why it has become so popular. Every person takes Instagram Stories and photos inside and shares with their followers. Now you have to wait months before you can get a ticket.
12.Use Your Event As A Content Factory
There’s a lot of moving parts when it comes to Digital marketing. Some of the best campaigns we’ve seen are the ones that get every drop of juice from the squeeze by creating promotional content before the event and using the event itself as a content factory for post-event distribution. Photos, video and user content are key. The event may only be once, but the content can live on forever.
13. Use Focus Groups To Evaluate Ideas
Digital marketing can be a very successful way to market a brand. One tip to keep in mind when looking into Digital marketing is to develop unique, out-of-the-box ideas, and then conduct focus groups to evaluate how individuals react to each idea. Consider how your audience already interacts with your brand as well as your promotions in order to further predict reactions.
14. Make It Count
Digital is getting a lot of hype these days. Brands wanting to invest in Digital should consider all aspects of the campaign, including social activations and leveraging influencers. The investment should be largely in the experience itself, rather than in paid media. If the experience and plan are well-executed, then earned media will give the brand a bigger payoff.
15. Understand The Universe You Are Creating
When creating a brand experience for your fans, the first thing you need to do is understand your story and how it can come to life. Build a brand universe that fans can enter, stay as long as they want and leave anytime they want, without feeling like they’ve missed something. Make Digital marketing a part of that story. That way, fans can pick up the story from somewhere else later.